We read the case study in Sheryl Sandberg’s Lean In: Heidi Rozen is a real-life successful entrepreneur in Silicon Valley. When Heidi’s name is changed to Howard and her resume appraised by students, they conclude Howard would be an excellent person to have within a company because he was someone who got things done and was likeable.
When the students are asked to review the true owner of the resume Ms Heidi Roizen, they judged her to be more selfish and less desirable than Mr Howard, even though she was viewed as being equally as effective.
Negative perceptions against women in the workplace are a reality. It’s something women deal with, whether research supports the fact or not.
This is a great video by Pantene on how easily women are labeled in the negative for the same choices they make as men in the workplace.
A note on labels:
Ladies, it’s always good to know what’s inside your beauty, hair and skin care products. Some labels are actually empowering 😉 Check out the following posts for more information:
Another note on labels:
Slightly off topic but here’s a label I want to see! On GMO foods. This needs to happen right now. Click here if you want to support the cause