H&M posters sporting skinny, flawless women in bikinis got a ‘touch up’ recently when good samaritan Daniel Soares, a German photographer pasted photoshop toolbars on said posters. Brilliant way to illustrate that these images don’t represent naturally beautifull women but instead the industry’s ideal of them.
Thank you Daniel for drawing attention to one of the ugliest trends of our century.
When a women’s magazine decides not to use photoshop as a policy, you know the times are changing. Verily Magazine, founded by former investment banker Kara Eschbach and fashion writer Janet Sahm is changing the rules of the game with a clear no-photoshop policy on their about page:
“Whereas other magazines photoshop to achieve the “ideal” body type or leave a maximum of three wrinkles, we never alter the body or face structure of our models with Photoshop. We firmly believe that the unique features of women — be it crows feet, freckles, or a less-than-rock-hard body — contribute to their beauty and therefore don’t need to be removed or changed.”
What you see is a slew of happy, healthy women with different body shapes and ethnicities working today’s hottest trends. It surely beats Madonna looking like a 16-year old on the cover of another fashion magazine.
Kudos to the founders for the vision and courage to make this happen. We can help this trend by subscribing to such magazines and demanding more of them.
We must be the change we wish to see in the world. – Gandhi (Tweet it)